Latest Lead-Generation Case Study

ROI AD SPEND
Chart showing blue and green trend lines with value labels 1M 80K 0 25 50 75 100 Jan Mar May Jul Sep Nov

$150k to $850k in 9 Months

AI-powered lead generation • local service marketing • automation


The Challenge

  • Scaling a kitchen renovation company already doing mid–six figures but struggling to grow

  • Lowering cost per lead while keeping appointment quality high

  • Creating a system to keep the sales pipeline full year-round

The Result

  • 465% increase in booked consultations

  • Generated $850,000 in new project revenue in 9 months

  • Reduced cost per lead from $90 to $35

  • 46% of leads converted into in-home design consultations



What you will learn from this case study…

✅ How AI-driven targeting consistently delivers qualified local leads
✅ The follow-up automation that doubled appointment rates
✅ Tracking methods to measure ROI on every ad dollar
✅ How seasonal offers can spark urgency without hurting margins

Introduction

A growing kitchen renovation company in Chicago, IL came to us in Jan 2025 with an annual revenue of about $150,000.
Despite steady referrals, their advertising spend of $7,000/month wasn’t generating enough quality leads to scale.

Planning

We began with a full marketing audit and competitor analysis.
Within 2 weeks, we launched a 3-month campaign calendar using Facebook, Instagram, and Google Local Ads.
Key steps included:

  • Location-specific ad creatives with real project photos

  • Dedicated landing pages with instant quote forms

  • An AI chatbot to pre-qualify leads in real time

Within the first 30 days, cost per lead dropped by 40%.

Tracking & Budget Allocation

We installed CallRail and conversion APIs for precise attribution.
This revealed which ad sets generated the most booked appointments.
By reallocating 25% of budget to the best-performing campaigns, we cut wasted spend by $2,400 per month.

Automation

Using HubSpot and AI-driven email/SMS flows, we created:

  • Automatic follow-ups for quote requests

  • Appointment reminders to reduce no-shows

  • Post-consultation nurture emails to keep prospects engaged

These automations doubled the appointment confirmation rate from 30% to 58%.

Seasonal Offers

To create urgency, we ran limited-time “Spring Remodel” and “Holiday Upgrade” promotions.
These campaigns alone generated an extra $180,000 in booked projects during key months.

 

Conclusion

From Jan to September 2025, this kitchen renovation company grew from $150k annual revenue to over $850k, with monthly project bookings climbing from $12k to $95k.
AI targeting, precise tracking, and smart automation turned a promising business into a market leader.