$100k to $1M in 11 Months

paid ads • email marketing • conversion optimization

The Challenge

-Turning a six-figure e-commerce brand into a seven-figure business

-Overcoming ad fatigue and rising CPMs

-Increasing repeat purchases while protecting margins

The Result

-900% revenue increase in less than a year

-Average ROAS of 10.3x across Facebook & Google

-Website conversion rate improved from 1.5% to 3.1%

✅ How to scale e-commerce campaigns from mid-six to seven figures
✅ The attribution setup that ensures every dollar of ad spend is tracked
✅ Email strategies that generated 30% of total revenue automatically
✅ A creative testing process that kept ad performance consistently high

Introduction

his e-commerce brand sells eco-friendly home décor across the US and Europe.
When we started in January 2024, the store was generating about $12,000/month, totaling just over $100,000 in yearly sales. Growth had slowed and ad costs were rising.

Planning

Our first step was a full funnel audit.
We built a 3-month marketing roadmap covering Facebook, Instagram, Google Shopping, and Klaviyo email automations.
We redesigned key landing pages with stronger CTAs, high-quality visuals, and trust badges.

Within 6 weeks, the site’s conversion rate improved by 60%, making every ad dollar far more efficient.

Tracking

We implemented Triple Whale for precise attribution.
This exposed over-reported sales in Facebook Ads Manager and allowed us to reallocate 20% of ad spend to the most profitable campaigns, saving $8,000 per month in wasted spend.

Leverage

We revived a dormant email list with automated flows—Welcome, Abandoned Cart, and VIP Rewards—raising email revenue from 12% to 30% of total sales within three months.

Scarcity & Offers

To drive urgency, we launched limited-edition bundles and time-sensitive retargeting ads.
These campaigns generated an additional $65,000 in flash-sale revenue in the first quarter.

Creatives

User-generated content (UGC) videos paired with dynamic ads became the main driver of scaling.
By continuously testing and iterating winning creative formats, we scaled Facebook campaigns to $80k/month spend while maintaining a 10.3x ROAS.

Conclusion

From January to November 2024, the brand grew from roughly $12k/month to $100k+/month, surpassing $1,000,000 in total revenue.
Clear strategy, accurate tracking, and relentless creative testing turned a modest eco-decor shop into a seven-figure e-commerce powerhouse.