$0 to $250K in Less Than a Year

AI-Driven Lead Generation

The Challenge

- Building a consistent inbound pipeline for small businesses

- Overcoming poor data quality and tracking issues

- Improving conversion rates from cold leads

The Result

- 300% increase in qualified leads within 6 months

- Improved cost-per-lead and overall ROI

- Automated funnel for predictable growth

What you will learn from this case study…

✅ Why AI can dramatically improve targeting and reduce ad spend
✅ How to fix tracking issues that kill your lead quality
✅ How to leverage warm leads and past prospects for fast wins
✅ How to create urgency in B2B without looking “salesy”

Introduction

We started working with this client in early 2024.
The company provides home improvement services in the US market but struggled to get consistent, high-quality leads.
Before partnering with us, their marketing relied on cold outreach and basic ads with very little data optimization.

Our AI-driven approach focused on precision targeting, smart automations, and performance tracking.

Planning

The business lacked a structured lead generation strategy.
Our first step was to design a 90-day AI-backed campaign plan across Facebook Ads, Google Ads, and automated email follow-ups.

By centralizing all lead data and creative testing, we quickly achieved a 60% boost in lead volume within the first month.

Tracking

Accurate tracking is key for scaling.
Using tools like Hyros and custom AI scoring, we eliminated double attribution and identified the best-performing channels.
This allowed smarter budget allocation and cut cost-per-lead by 40%.

Leverage

We discovered a pool of past leads that had gone cold but were still valuable.
By creating a VIP nurture sequence personalized AI-driven email flows and retargeting we increased conversion rates from old leads by 70% in just a few weeks.

Scarcity

For high-intent prospects, we used time-sensitive offers like “limited free consultations.”
AI segmentation ensured these offers reached only the hottest leads, increasing booking rates without annoying the audience.

Creatives

The biggest driver of success was continuous creative testing.
We used AI to analyze ad performance and generate new angles and copy.
This resulted in a 2.7x increase in click-through rates while lowering ad costs.

Conclusion

A clear roadmap combined with AI-enhanced targeting and automation helped this client grow from inconsistent leads to a predictable $250k/year pipeline in under 12 months.

For service-based businesses, embracing AI tools and structured campaigns is no longer optional—it’s the fastest path to sustainable growth.